Much has been written about the impending demise of journalism.  No doubt, papers and magazines are in trouble, and with them the usual revenue stream of the professional journalist.

Ellen Goodman wrote a recent column in which she made a great call that crowdsourcing leads to the basing of facts on opinions, instead of opinions on facts.  There is truth to this.  The famed 'many eyes' approach of open source software works best when all the eyes are dispassionately looking for truth, and not spin.

I believe though that journalism has a fascinating future.  The key is trust, and for readers to be able to make informed judgements.  Goodman pointed out that there seems to be no consequence for bloggers who make things up.  Some consequence exists, in that other bloggers may write about their lack of veracity, and individual readers reduce their trust level, but it doesn't reduce the number of links to the lying blogger's page and thus does not reduce their PageRank, which is essentially Google's level of trust that they have something useful or interesting to say.

The web may need an explicit TrustWeb, where users and webmasters/bloggers can state their level of trust in